The impact of coronavirus means there’s been massive disruption for businesses across the UK in recent months, which means many activities that were planned to go ahead have had to be put on hold, including the creation of high-quality video content. On-site shooting has been hard hit during the pandemic, as bringing together the many […]
Why you should work with a video marketing agency
Today, 86 per cent of businesses are using video as a marketing tool. The advertisement you watched on TV this morning, that friend’s Instagram story, the digital signage in the city centre showcasing the latest Nike shoes –
video is all around us.
By working with a video marketing agency, you can create consistently high-quality content to drive engagement and grow your business online. Find out about the services you can take advantage of when you choose to work with an agency rather than handling your video in-house.
The growth of video marketing: Where is it now and where is it headed?
For most brands, video plays a fundamental role in their marketing strategies and this isn’t about to change anytime soon. Whether you want to share more visual content on social media or develop a series of video ads to promote your latest product – it is proven to be the most effective way to engage your audience.
Video marketing trends are constantly evolving, and in the future we’re likely to see increased proliferation of live streaming platforms, seamless video messaging across devices, AI-driven content for better personalization and more.
Why is video a powerful marketing tool?
The average person spends 100 minutes a day watching videos – so it’s not difficult to see why video marketers have caught onto the power of this medium.
In particular, it’s one of the most effective ways to market to younger generations like millennials and Gen Z who have grown up surrounded by the medium. According to video marketing statistics, 56 per cent of Gen Z users find new products or services more often on YouTube than on other social platforms and 85 per cent of millennials have purchased a product or service after watching a video.
Video is much more accessible, digestible and engaging than other channels such as text for the majority of people. For marketers, it offers the potential for huge return on investment (ROI) as it can be easily shared to multiple channels and consumed across devices. For instance, one video ad can be posted to your social platforms, embedded on a landing page or used in your paid advertising strategy. It’s also great for SEO as over 80 per cent of all traffic comes from video.
Although anyone who knows how to use a computer or mobile phone can create video content, producing and sharing high-quality visuals can take your marketing to new heights.
Enter: video marketing agencies.
What is a video marketing agency?
In a nutshell, a video marketing agency works with clients to conceptualise, create and edit videos that a business can use for marketing purposes. These agencies are made up of a team of skilled professionals who are experts in lighting, camerawork, post production, animation, scriptwriting and more. They possess creative capabilities to ensure that the content they create for your company is unique and suits the style of your business.
By working with a video marketing agency, you can create, polish and share quality visual content that tells your brand story, helps any existing or potential customer learn about a product or service, drives engagement on socials and much more.
What does a video marketing agency do?
The agency will work with you to understand your unique business and marketing goals and interpret or develop an in-depth brief that reflects what you’re looking for. Then, they’ll handle the entire production and post-production to ensure the video meets your expectations and does what it set out to do effectively. The agency can also ensure that assets are posted to the right channels to maximise views and revenue from your video marketing strategy.
When choosing a video marketing agency to work with, it’s important to ask the right questions and ensure they offer the services you require. It’s also recommended that you check out their previous work to get a grasp of the kinds of videos they’ve produced in the past and for which kinds of clients.
What video marketing services do agencies offer?
Different agencies will offer different services depending on the scale at which they operate.
Some full-service digital marketing agencies such as Axonn offer video production services alongside others like content marketing, SEO, digital advertising and development to help businesses create and manage holistic B2C or B2B video marketing campaigns with a cohesive story. Here at Axonn, we can help you to create various assets to engage your audience, boost brand awareness and grow your business.
What are the types of video marketing assets?
Video marketers are skilled at filming and editing various types of visual content. Some of the assets you may benefit from include:
- Company culture/brand video
- Social media video
- Product video
- Explainer video
- TV advertisement
- Live video production (for Instagram or Facebook Live, for example)
- Help to promote and distribute marketing video content
What are the benefits of hiring a video production company?
Not only will you be working with a team of experts who know how to film and edit engaging video content, you’ll also be able to take advantage of the top-quality equipment that marketing agencies have access to.
Although it’s easy enough to film and edit a video using an iPhone or other kind of smartphone, if you want to ensure the content you create stands up against that of your competitors, it’s important to make certain that you have the tools and skills required to do that.
If you’re a small business just starting out, you might not think you have the budget to create first-rate video content. However, there are many agencies you can work with to produce high-quality assets that drive engagement without breaking the bank.
How much do video marketing services cost?
The cost of working with a video marketing agency depends on the scope of the deliverables. The agency will most likely price by project depending on the production values and the client’s budget. When it comes to marketing videos, with Axonn everything is achievable and our team will help you find what works best for you.
Find a video marketing agency that works for you
Working with a production company like Axonn to create high-quality video assets will enable you to get the results you seek without eating your entire marketing budget. Whether you want to create a simple explainer video or an epic brand video campaign – we have the skills, expertise and creativity to make sure your videos stand out. To add to that, we stay on top of every video marketing trend to ensure we stay ahead of the curve when it comes to delivering the best services to our clients.
But we don’t just limit our services to video production. Get in touch with us to find out about the suite of digital marketing services we offer to help you grow your business.