Today (Monday June 28th) marks the start of Wimbledon 2021. The Championships are returning to SW19 for the first time in two years, having been cancelled last year because of the coronavirus pandemic. For tennis fans, the start of this famous event will bring back memories of tournaments past, whether it’s John McEnroe’s “You cannot […]
You have a fantastic piece of content that you want to share with the masses. Great! But how much do you know about your target audience? If it’s not much, then you’re in need of a marketing reality check. First things first: you need a plan. A marketing campaign without a strategy is like a […]
No matter how much you might go out of your way to deliver the best possible customer service, as well as the best products, you can’t please everyone. Before the internet became the thing that runs our lives, it may not have been as big an issue to receive a customer complaint as it is […]
Donald Trump may have left the White House, but when he was president of the United States, there was rarely a dull moment. His premiership showed marketers how important it is to turn negative news into something good. We look back at some of the stories that underwent this treatment at the height of Trump’s […]
The success of any campaign relies heavily on targeting the right people. That’s why we believe social media platforms should play a big role in amplifying your message to your audience. Each social media platform has its own targeting and set-up options and it can be difficult to know which channel or content can achieve […]
Emojis have become a language of their own, meaning marketers who don’t use them could be missing out on a new way to communicate. There are all sorts of fascinating stats on emoji use available on Emojipedia. Numbers from spring 2020 show: There are now more than 3,300 emojis in the Unicode standard Face with […]