Meta’s answer to Twitter is ready to launch
Meta’s Twitter alternative will be linked to Instagram, allowing users to transfer their handle and contacts across automatically.
Social Media
Why You Can’t Afford to Overlook LinkedIn for B2B Marketing
For businesses that market themselves to other businesses, LinkedIn is the perfect social media platform. It consists of 930 million users all there to grow their professional network and interact with others in their industry. Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to […]
Everything you need to know about Twitter ads
Most likely, Twitter isn’t the first social network that comes to mind when thinking about your social media marketing strategy. Research shows that people spend 26 per cent more time viewing ads on Twitter than on any other social media platform. Marketers can leverage a range of formats on the platform to meet their advertising […]
Make the most of working with a LinkedIn advertising agency
Social media offers a wealth of marketing opportunities and LinkedIn is a platform that shouldn’t be overlooked. LinkedIn advertising LinkedIn is the ultimate destination if your target audience is professionals, enabling you to reach out to the most appropriate demographics based on their job titles, industries and seniority levels. Successful LinkedIn marketing must go beyond […]
How much does it cost to advertise on social media?
Billions of people use social media globally and nowadays, social media plays a vital role in the world of business marketing. Why use social media for advertising? Over the years, social media platforms have shifted from being online outlets for simply communicating with friends and family and sharing holiday snaps. Companies are leveraging the ubiquity […]
6 time-saving Google Chrome extensions for marketers
Google Chrome was released in 2008 with the intention of making web browsing faster, easier and safer for its users. Features such as easy synchronisation with Google accounts, speed and simplicity helped Chrome make a fairly quick ascent to the top of the browser charts. It’s now by far the most widely used browser, a […]
Virtual influencers: Fad or future?
If you own a smartphone and have an account on any social media website, you’ll be familiar with the weird world of influencer marketing. But now, it’s being taken a step further with artificial intelligence (AI). The concept of robots taking on human-like traits and becoming sentient has always been feared by technology sceptics. Although […]
How are you measuring your brand’s social media performance?
If you can’t answer the question at the top of this page, your social media marketing activities could be destined for failure. Measurement is an important part of any good strategy and without it, social media activities could prove to be costly and ineffective. Failing to regularly review your performance also means that, if you’re […]
How to avoid being a social media bore
Imagine you’re at a party. It’s busy, with lots of different conversations bubbling away in pockets of the room. The hostess is doing a bang-up job of introducing people with little tidbits of information. “This is Bob,” she says. “He works in finance and likes rugby. Bob, this is Sarah, she likes rugby too and […]
Dealing with complaints: your social media survival guide
Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]