We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]
For businesses that market themselves to other businesses, LinkedIn is the perfect social media platform. It consists of over a billion users all there to grow their professional network and interact with others in their industry. Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed […]
A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]
Social media is an essential part of digital marketing and a source of enormous opportunity for businesses of all sizes. The challenges posed by social media Social media can be a very rewarding area on which to focus your content marketing activities. However, there are many challenges associated with this, and getting results in this […]
Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]
Social media should be front and centre in any company’s marketing strategy. X, formerly known as Twitter, in particular, offers huge potential to strengthen your brand, engage with your audience and build a following that drives you to higher levels of success. If you’re not currently getting results from this social media platform, it’s worth […]
Summary Is LinkedIn a core part of your social media marketing activities? Make sure you’re prepared to take full advantage of the platform with a strategy that clearly outlines your campaign plans, primary goals and the methods that will help you achieve them. The proliferation of social media networks means there’s no shortage of channels […]
Summary Discover what you need to know about the various ad formats available on LinkedIn, so you can plan a strategy that leads to increased brand awareness, higher levels of engagement and consistent ROI on the world’s top social media platform for professionals. LinkedIn is a powerful marketing tool for social media advertising. Using the […]
For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]
Social media is a dominant force in the digital landscape to penetrate new markets and reach ideal customers where they’re already spending their time. Why social media marketing matters Whether you choose to focus on paid advertising (also called PPC advertising), organic social media marketing, or a combination of both – there’s plenty of scope […]