Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors. When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]
Summary If you’re a B2B brand looking to build awareness, develop relationships with your audience and generate leads, LinkedIn advertising could be just the ticket. Find out what you need to know about getting started with LinkedIn ads and the various formats you have to choose from. LinkedIn currently boasts more than one billion users […]
Social media offers great potential to build strong relationships and drive awareness of your brand, but to make the most of it you must have high-quality content. Why use social media content? Social media is one of the most powerful content marketing tools available to any business. Billions of people all over the world use […]
Promote your brand and services with targeted social media advertising and start reaping the benefits of greater engagement with prospects and customers. Why advertise on social media Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with customers. As there are more than five […]
Summary With so many different types of social media to choose from, how can you ensure you’re making the right calls for your business? The social media universe is expanding and growing more diverse with each passing year. While this offers unprecedented opportunities for marketing, it can also make it difficult for businesses to know […]
Buying social media followers and likes is bad. But paying for well-targeted social advertising is a savvy way to improve your reach on social and complement your organic efforts. When you find out that the cost to reach 1,000 people on Facebook via paid social advertising is $12 (£9.44), it’s clear to see the returns. […]
Many social networking sites are well-established and have a strong and loyal following, but there are always pretenders to the throne waiting in the wings. Here at Axonn, we like to know what’s up-and-coming with the potential to be the next Instagram or TikTok. In the immediate wake of Elon Musk taking over Twitter, various […]
Like many things on social media, it started with one invitation to the Instagram Broadcast Channel of a followed account and suddenly it became a tsunami. Instagram users have been inundated with requests to get on board with the feature, which was launched in the UK on September 19th 2023. So, what is it and […]
A tourist island in Finland has bucked the trend and gone completely phone-free. As a traveller, you’ll probably fall into one of two camps: a) That sounds like bliss, sign me up or b) But how will I capture my holiday and flaunt it on social media? As a marketer, however, there are wider considerations. […]
Summary LinkedIn advertising can be a highly effective way of generating leads and building awareness of your brand among business buyers. But to get the best results from the platform, make sure you have a clear understanding of the costs involved. In the modern world, digital advertising is one of the most important aspects of […]