Have you ever thought about referring to someone at work as a “strong woman”? Now, as a feminist who likes to hear women – and those who identify as female – being referred to as “strong”, surely it would receive a positive reaction? Not quite. As much as I want everyone to realise the strength […]
Brexit. Donald Trump. The government response to the Covid-19 pandemic. These are all current subjects that you’d probably only discuss with family and friends if you were ready for a heated debate, a couple of passive aggressive comments followed by that inevitable awkwardness when the Zoom goes silent as you conclude that, actually, you’re never […]
Feminism has long been used as a marketing ploy, but as consumers become more cynical in a saturated market, is there any way for a brand to get it right? Stereotyping is alive and well in the marketing messaging of 2021 – just look at the names of our deodorants. While women douse themselves in […]
Ready or not 2021 is definitely here and people all over the world are already making – and probably breaking – resolutions. Rather than joining a gym, cutting out junk food or even going vegan, why not make content marketing improvements your focus for the next 12 months? Over the past few years, we’ve seen […]
Donald Trump may have left the White House, but when he was president of the United States, there was rarely a dull moment. His premiership showed marketers how important it is to turn negative news into something good. We look back at some of the stories that underwent this treatment at the height of Trump’s […]
A good content marketing strategy relies on a variety of content, but some brands shy away from long-form examples like guides and whitepapers. While these in-depth pieces can seem daunting, they represent an unrivalled opportunity to show expertise and build trust in your brand. With a good copywriter onboard, there’s no reason why standard blog […]
Launch campaigns can be daunting. You only get one chance to make a first impression and there are so many different directions you could go in, making it seemingly impossible to settle on a final idea. The most important thing to do is give your team the time to explore a number of launch campaign […]
Newsletters are a popular and effective content marketing tool, but so often they embody untapped potential. They are the perfect example of an area that will a little bit of attention can drive audience engagement and new leads. So, from solid newsletter copywriting to small measures that will have a big impact, here’s how to […]
We might not be quite at the end of 2020, but what the last three months can bring that the preceding nine haven’t is too much for anyone to get their head around. So, with all the distractions that have been thrown our way, you may have failed to notice the biggest trends in marketing […]
Whether you’ve got some exciting new stats to get across to your audience or you’re trying to convey a complex issue in an engaging way, infographics should be part of your creative content marketing mix. Effective infographics manage to present big ideas in relatively small spaces with a combination of high-impact visuals and the written […]