The impact of coronavirus means there’s been massive disruption for businesses across the UK in recent months, which means many activities that were planned to go ahead have had to be put on hold, including the creation of high-quality video content. On-site video shooting has been hard hit during the pandemic, as bringing together the […]
Thought leadership is among the marketing solutions that we get asked about most frequently here at Axonn Media. And while it’s great that our clients are keen to make use of this dynamic element of content marketing strategy, there remain a lot of myths surrounding the subject. Most clients are interested in thought leadership as […]
The world of marketing is a noisy place. It is – and always has been – a melting pot of innovation and perpetual reinvention. This isn’t a surprise. Marketing attracts the go-getters, the creatives and the doers. The movers and the shakers. Add to this the intersection with digital and marketers’ intrinsic interest in bandwagons, […]
There is an old episode of Family Guy where Peter Griffin wins a fantasy weekend for two with the Boston Red Sox. When news of this gets out various friends appear at his door, offering various unsolicited gifts which they hope will make Peter decide to take them along with him. The punchline comes after […]
Providing your audience with a steady supply of new, high-quality content should be a fundamental part of your marketing strategy, particularly if you’re focused on generating leads through SEO. But as important as it is to regularly produce new and unique marketing materials, you should also be thinking about ways to get maximum value from […]
The content your business produces should be planned and tailored to help you achieve the goals outlined in your marketing strategy. Without a clear focus on your objectives, you run the risk of wasting time and resources on producing content that doesn’t generate results. According to the B2B Content Marketing 2023 report from the Content […]
There is every chance your business is addicted to data. Can’t live without it, in fact. The hard truth is, we live in an era where much of what we consider essential to our way of life depends on data-driven apps such as Google Maps, Citymapper and Fitbit. We are slaves to the alarm clock, […]
The way many of us work has dramatically changed in recent weeks, with millions embracing the challenges of working from home. That means the need to keep in contact using the latest technologies is more important than ever. With video calls from mobile phones, tablets and laptops now a staple of our day for many […]
Any brand can pay to boost its visibility in Google rankings, but the true test of your ability to draw in visitors from the world’s biggest search engine is organic traffic. If you want people to find your website through Google, you need to earn your place on the first page of search results for […]
Does anyone genuinely still believe that B2B marketing is the less glamorous, frumpy and unsexy cousin of B2C marketing? After all, what is sexier than playing the long game … teasing and wooing over a period of time, building desire through a meandering purchase journey full of ups and downs, and “maybe one day”… OK, […]