Summary It’s said that content is king when it comes to marketing, but not all written copy has the same goals. Here’s what you need to know to make sure all of your content is fit for purpose while retaining a strong focus on SEO. WHY SEO WRITING MATTERS Achieving this requires multiple types of […]
Summary The vast majority of businesses today use video marketing, so if you’re not among them, you’re missing out. Here’s what you need to know if you’re looking to get involved in these activities to boost your digital presence. VIDEO’S BROAD MARKETING APPEAL Video marketing services are a great way to help create a digital strategy […]
Summary A great content strategy is critical if you’re to take your business to the next level. Read on to learn more about how you can move away from ad-hoc campaigns and create a clear plan that helps meet your digital marketing goals. WHAT’S INVOLVED IN CREATING A GREAT CONTENT STRATEGY? Content lies at the […]
Summary Every piece of content you create should be optimised with Google in mind, but this should never come at the expense of the user experience. Here’s how to make sure you’re satisfying both search engines and your audience in your written copy. WHY IS THE USER SO IMPORTANT IN COPYWRITING? Businesses know they need […]
Summary Great content is the cornerstone of any digital marketing strategist, but many firms don’t have the in-house expertise to achieve this. Find out how a dedicated content creation partner can help with every aspect of this, from planning and ideation to promotion. WHY USE CONTENT MARKETING? When done effectively, good content can bring a wide range […]
Summary Digital marketing is a complex business, which is why so many firms turn to agency partners to help with these activities. But what do you need to know to make sure you’re choosing the right provider for your brand? When it comes to digital marketing, you can decide to manage it in-house, outsource to an agency or […]
Summary Great content is at the heart of every good digital marketing strategy, and written copy is especially important. But if you’re not sure how to create compelling copy yourself, why not let an experienced copywriting agency take the lead on this task? MAKE AN IMPRESSION Enlisting the help of professional copywriting services can be the difference […]
Summary LinkedIn advertising offers great opportunities for B2B businesses to reach professionals. Here’s how working with a marketing agency with expertise in this platform can help you make the most of the site. LINKEDIN ADVERTISING LinkedIn is the ultimate social media destination if your target audience is professionals, enabling you to reach out to the most appropriate […]
Summary Local SEO is essential in ensuring people in your area can find your business on Google and other search engines. Read on to learn how to do this and find out why partnering with a local SEO agency can make this as easy as possible. INTRODUCING LOCAL SEO One increasingly important consideration for your […]
Summary When it comes to getting your website seen by the right people, creating great content is only half the job. You also need to make sure Google can understand what you offer, and this is where working with a skilled technical SEO agency can be highly valuable. Search engine optimisation (SEO) is all about ensuring […]