If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]
Most likely, Twitter isn’t the first social network that comes to mind when thinking about your social media marketing strategy. Research shows that people spend 26 per cent more time viewing ads on Twitter than on any other social media platform. Marketers can leverage a range of formats on the platform to meet their advertising […]
Today, 86 per cent of businesses are using video as a marketing tool. The advertisement you watched on TV this morning, that friend’s Instagram story, the digital signage in the city centre showcasing the latest Nike shoes – video is all around us. By working with a video marketing agency, you can create consistently high-quality […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]
Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that […]
Pay-per-click advertising (PPC advertising) is a method of paid advertising that can deliver huge benefits for businesses of all sizes. From achieving instant traffic directly to your website to boosting brand awareness to using data to improve other aspects of your business – there are plenty of advantages to implementing a PPC strategy. Although PPC marketing […]
When it comes to choosing the best marketing agency for your business you should be as selective as possible. Working with an agency that doesn’t share your values or that you simply don’t get along with can be a huge waste of valuable time and resources. It’s essential to know what to look for and […]
Well-executed content creation can deliver exceptional results for your business, from amplifying your brand awareness on social media to increasing conversions. However, a poorly implemented content strategy can have the opposite effect by failing to attract your target audience. One of the main concerns for businesses is whether to hire an in-house content strategy team […]
If you own a smartphone and have an account on any social media website, you’ll be familiar with the weird world of influencer marketing. But now, it’s being taken a step further with artificial intelligence (AI). The concept of robots taking on human-like traits and becoming sentient has always been feared by technology sceptics. Although […]