How to grow your business with content creation services

Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. 

Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that your business publishes and shares – from a blog post to video content for social media, to a lone Twitter update. 

Read on to discover how content creation services can help you reach your goals and grow your business.

man standing at desk in studio

What are content creation services and how can they benefit your business?

Content creation services refer to activities that involve ideating, creating and publishing content on behalf of a business. They include everything from writing blog articles and whitepapers to producing email marketing campaigns and video content for social media. 

Note that content creation doesn’t only refer to the production of engaging content. It can also involve other services such as competitor analysis, concept ideation, search engine optimisation, monitoring and analytics and more.

Examples of content creation

Content creation encompasses a broad range of activities. It involves creative, editorial and strategic processes that, when integrated, combine to deliver exceptional content that entertains, inspires, or educates your audience. 

Think about a recent article you’ve read and enjoyed, a social media video that grabbed your attention, or an advertisement that encouraged you to click. All of those things are examples of content creation in action. Content creation can relate to any of the following (and more):

  • Copywriting services (copy for press releases, white papers, landing pages and more)
  • Social media content creation across different channels (images, videos, captions etc.)
  • Website and SEO content
  • Video content (corporate shoots, advertisements, product demos, explainer videos, animation, event promotion and more)
  • Photography
  • Graphic design (infographics, illustrations, GIFs, static images, brochures, promotional content and so on)

Why utilise a content creation service?

Content creation can be a costly and time-consuming process. If you want to grow your business and engage with your audience with great content, o errer noopener”>content marketing agency offers several benefits. 

  • Save on resources: Placing your content in the hands of an agency can help you save time and money that can be allocated to other aspects of your business. 
  • Publish more frequently: The agency will focus on ensuring your content is published regularly and according to a schedule, which can be difficult if you’re juggling other activities at the same time. 
  • Expert knowledge: Experienced content creators know their stuff. Whether you want to focus on copywriting, graphic design or social media – they’ll know how to create quality content that stands out. 
  • Fresh insight: It’s easy to become stuck in your old ways. An agency offering content creation services can provide innovative ideas and a new perspective on your content strategy. 
  • Experiment with different types of content: Working with an agency that offers a broad range of content marketing services can help you to expand your horizons and reach new audiences.

How to maximise content creation investments

82% of content marketers are actively using content marketing. There’s no doubt that, when done well, content marketing can have huge benefits for any organisation. So make sure you’re maximising your content creation investments to set yourself apart from your competitors.

Our content creation services cover any type of content utilised to represent your business. From copywriting to social media, video to infographics, our team has you covered. Content is such a broad topic that it involves any kind of output that businesses share to help customers learn about products and services.

Social media content creation services

There are 4.7 billion social media users around the world, and the majority of us spend hours of our days engaging with content across different networks. 

Having a social media presence is no longer optional in today’s digital age. You can maximise your brand’s reach by working with an agency that offers original content creation services that are tailored to various social platforms.

Image credit: iStock/oatawa

The link between content and SEO

Content creation and SEO are inherently interlinked. One simply can’t be successful without the other. 

SEO involves various processes including business analysis, keyword research, content optimisation and continuous analysis (using tools like Google Analytics) and improvement that are crucial in any content strategy.

Good content can be made even more effective by adding the right keywords and search terms to help it stand out in SERPs and be more likely to be seen by your target audience.

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How much do content creation services cost?

It’s hard to determine the exact cost of content creation services in the UK. It depends on factors such as whether you opt for a price per hour or full service, the scope of the project, and the type of services you require. 

For instance, if you only require a content writing service for a small project, you won’t pay as much as you would for a full suite of digital marketing services. 

Working with a full-service digital marketing agency like Axonn ensures all of your content creation and other outbound and inbound marketing needs are taken care of. Axonn’s team of creative, editorial and strategy experts know how to create great content that reflects your goals and gets results.

Does your brand and content reflect your vision?

The most important factor when it comes to content marketing is that your brand’s vision and the needs of your target audience are ingrained throughout the entire content creation process. The aim is to engage with your audience and provide them with some form of value, whether it’s to inform, entertain or inspire.

Invest in website content creation services today

At Axonn, we understand that every business has its own set of unique goals and objectives. Our content creation services provide companies of all sizes with exceptional digital marketing expertise to help them grow. 

Whether you want to increase conversions with website content, enhance your social media marketing strategy, embrace video marketing or increase your traffic through an SEO blog writing service – our professional team of content marketers, graphic designers and SEO experts have got you covered. 

Right the way through from initial concept ideation to content creation to publishing and monitoring, we help you deliver a content strategy that engages your audience, supports the buyer cycle and helps you stand out from the competition. 

To find out more about how Axonn’s content creation services can help grow your business, contact us today.