Google’s long-awaited Gemini AI model has finally been launched, with its first integration being for ads. So, advertisers are to experience this initial rollout, which is set to be followed by many more Gemini integrations. A chatbot-style conversational experience will now meet users of Google Ads in the UK and US. This will be extended […]
Paid search can be a great way to boost your brand’s visibility and awareness – but do you know how much Google Ads cost and what you can expect to get for your money? Why use Google Ads? The Google Ads platform is one of the best tools available for quick lead generation. When used […]
Ranking in organic Google search results is important for any business, but sometimes you need to put some budget behind getting your brand noticed online. Google Ads is the advertising platform to help you do that. Summary Google Ads can provide the boost you need to get your brand noticed and more traffic flowing to […]
Sometimes organic posting on social platforms doesn’t quite go far enough and you need to put a bit of budget behind your brand. There are a number of ways of going about that and while the nuances may seem small, they can have a big impact on the end result. You may think to yourself, […]
Summary Great content is at the heart of every good digital marketing strategy, and written copy is especially important. But if you’re not sure how to create compelling copy yourself, why not let an experienced copywriting agency take the lead on this task? MAKE AN IMPRESSION Enlisting the help of professional copywriting services can be the difference […]
The best content marketing strategy has a mix of paid search and earned media that allows you to maximise your reach to your target audience. A PPC campaign should work alongside organic pieces that are used to create brand awareness on social media to turn a passing interest in your business into leads. While your […]
Pay-per-click advertising (PPC advertising) is a method of paid advertising that can deliver huge benefits for businesses of all sizes. From achieving instant traffic directly to your website to boosting brand awareness to using data to improve other aspects of your business – there are plenty of advantages to implementing a PPC strategy. Although PPC marketing […]
Facebook is the largest social media network in the world. Fact. As of 2024, there are more than 3.05 billion monthly active users on the platform. So, if you’re going to advertise anywhere, it might as well be there. But before you go throwing all your budget at the platform, it’s worth doing your homework. […]
Summary Improve your ability to drive conversions through search and make paid advertising work better for you by embracing Google Ads. Google Ads is the internet search giant’s online advertising system, which works by allowing you to bid on keywords your customers will be using in their search queries. It should be a key priority […]
Digital marketing is a broad and diverse space that provides all sorts of ways to promote your business, including a number of specialist approaches to advertising. What is specialised advertising? Conventional methods of getting consumers’ attention online are still highly useful to many firms – whether this is placing display ads on websites or social […]