Summary If you’re a charity or nonprofit organisation, raising awareness about who you are and what you do is a vital part of your mission. But with resources limited, traditional advertising campaigns can be a significant investment that diverts funds from other vital areas. However, there is an answer to this – Google Ad Grants. […]
Summary Paid advertising aimed at users conducting online searches is a key pillar of many firms’ digital marketing efforts. This offers businesses a cost-effective way to raise brand awareness, drive traffic and increase their conversions and it’s something every business can benefit from, regardless of size or sector. Adopting paid search strategies gives you access […]
Consent Mode is a way to ensure you’re respecting users’ choices pertaining to their personal data and communicating them to Google. Marketers have long known the value of data and now customers have come to understand it too. As a result, regulations have been put in place to ensure businesses are using and protecting data […]
Summary LinkedIn is one of the most important marketing platforms for any B2B firm. Read on to find out everything you need to know about advertising on this social media service. THE IMPORTANCE OF LINKEDIN ADVERTISING Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and […]
Summary Do you want to get involved in Facebook advertising but aren’t sure where to start? Here’s why you should consider partnering with an expert social media marketing agency. WHY CONSIDER SOCIAL MEDIA ADVERTISING? Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social […]
If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]
Google’s long-awaited Gemini AI model has finally been launched, with its first integration being for ads. So, advertisers are to experience this initial rollout, which is set to be followed by many more Gemini integrations. A chatbot-style conversational experience will now meet users of Google Ads in the UK and US. This will be extended […]
Paid search can be a great way to boost your brand’s visibility and awareness – but do you know how much Google Ads cost and what you can expect to get for your money? Why use Google Ads? The Google Ads platform is one of the best tools available for quick lead generation. When used […]
Ranking in organic Google search results is important for any business, but sometimes you need to put some budget behind getting your brand noticed online. Google Ads is the advertising platform to help you do that. Summary Google Ads is the platform where you can bid to place ads in search engine results pages (SERPs), […]
Sometimes organic posting on social platforms doesn’t quite go far enough and you need to put a bit of budget behind your brand. There are a number of ways of going about that and while the nuances may seem small, they can have a big impact on the end result. You may think to yourself, […]