Facebook is the largest social media network in the world. Fact. As of 2024, there are more than 3.05 billion monthly active users on the platform. So, if you’re going to advertise anywhere, it might as well be there. But before you go throwing all your budget at the platform, it’s worth doing your homework. […]
Digital marketing is a broad and diverse space that provides all sorts of ways to promote your business, including a number of specialist approaches to advertising. What is specialised advertising? Conventional methods of getting consumers’ attention online are still highly useful to many firms – whether this is placing display ads on websites or social […]
When you need to raise the profile of your brand online and get your key messages in front of your target audience, display advertising can be an effective way to do it. Making display advertising work Businesses today need to be aware of the fact that many internet users have low tolerance for display ads, […]
Social media offers a wide range of opportunities for getting your brand noticed, and using Instagram advertising is a great way to raise awareness. Making Instagram advertising work for you Successful Instagram social media marketing is no longer a case of being able to set up an account and posting lots of visual content to […]
Improve your ability to drive conversions through search and make paid advertising work better for you by embracing Google Ads. Google Ads is the internet search giant’s online advertising system, which works by allowing you to bid on keywords your customers will be using in their search queries. It should be a key priority if […]
Instagram can be a very effective place to increase brand awareness on social media. After all, there are more than one billion active monthly users on the platform, making it a smart choice for putting your brand in front of your audience. Just like all company assets, it’s important that this is done in an […]
Amplify your content and boost your business’ performance by investing in digital advertising. The importance of digital adertising Modern businesses operate in an increasingly crowded and dynamic online space, where there has never been so much competition for potential customers’ time and attention. If you want your brand to stand out and connect with your […]
There is an old episode of Family Guy where Peter Griffin wins a fantasy weekend for two with the Boston Red Sox. When news of this gets out various friends appear at his door, offering various unsolicited gifts which they hope will make Peter decide to take them along with him. The punchline comes after […]
Engaging with influencers is an important part of any content marketing strategy, and more marketers are using social media for influencer marketing. That’s why we’ve put together a list of 140 Super Awesome Content Marketing Accounts Every Marketer Should Follow – the top professionals everyone in the industry should be keeping up with. So how […]