Content creation is the bread and butter of digital marketing and should be at
the heart of your efforts to achieve your goals.
Why use content marketing?
When done effectively, good content can bring a wide range of benefits to your business, and can be used for altitude of purposes, including:
- Building brand awareness
- Generating leads
- Increasing traffic to your website
- Growing your social media following
- Driving conversion rates
But like any aspect of marketing, the planning and production of high-quality, effective content isn’t easy, particularly if you’re short on time or lacking in key skills and experience.
That’s why, if you’re looking to make clear and measurable improvements in your content marketing performance, it’s worth considering the benefits of a dedicated content creation service.
What are content creation services?
Simply put, content creation services are provisions from specialist suppliers that take a lot of the work involved in content marketing production off your hands.
With the right partner on side, you can outsource tasks such as researching, developing, optimising and publishing content with confidence that everything you produce will be well-aligned with your brand identity and marketing strategy.
Content creation is a broad term that can be broken down into several distinct disciplines. When you’re evaluating content creation agency partners to support your business, it’s important to consider your digital marketing goals and how you can gain maximum value from this investment.
Content creation services can do all this and a lot more, so it’s important to know what your marketing goals are and where you want to focus your content production activities. This will help you make a well-informed decision regarding your content marketing agency and the work they will do for you.
5 reasons you should invest in content creation
Raising brand awareness
The number of brands competing for customers’ attention is growing all the time, so you need to be constantly working and producing high-quality content to get yourself noticed.
This is particularly important in the fast-moving, fiercely competitive world of social media. If you want to capture and keep people’s attention on the likes of Facebook, Twitter and Instagram, you need to create engaging content, and a lot of it.
Building and maintaining trust
Trust is one of the most important factors in any purchasing decision. If a customer doesn’t have faith in your ability to deliver value for the money they’re paying, they won’t buy from you.
Your content strategy should therefore be driven by a focus not only on building trust, but maintaining it. You can achieve this goal by producing content that demonstrates the knowledge and understanding required to meet your audience’s needs.
Delivering value to your audience
The fundamental principle of inbound marketing is that if you provide your audience with relevant and valuable digital content that answers their questions or solves their problems, the leads will come to you.
Of course, this is entirely reliant on you understanding your customers’ needs and demonstrating this through your digital marketing. It all comes down to one fairly simple concept: if people get value from your content, the chances of them converting and becoming a customer increase.
There are many aspects to search engine optimisation (SEO), but one of the most important is high-quality content creation. In August 2022, Google launched its ‘helpful content update‘, which is part of a broader strategy to “ensure people see more original, helpful content written by people, for people, in search results”.
As well as bringing in more organic traffic by improving your search engine rankings, valuable, engaging content helps to ensure you deliver a positive experience for your website visitors.
Lead generation and nurturing
Generating leads and nurturing them to the point of conversion is a fundamental digital marketing goal, and it relies heavily on content creation.
High-value marketing assets such as whitepapers, guides and ebooks can be placed behind data capture forms, allowing you to collect prospects’ contact details in exchange for access to the content.
Distributing the right marketing materials at the right time is also crucial to supporting leads on their journey towards conversion. A well-timed and perfectly pitched email, for example, could be just what’s needed to convince someone to go ahead with a purchase.