A good content marketing strategy relies on a variety of content, but some brands shy away from long-form examples like guides and whitepapers. While these in-depth pieces can seem daunting, they represent an unrivalled opportunity to show expertise and build trust in your brand. With a good copywriter onboard, there’s no reason why standard blog […]
Whether you’ve got some exciting new stats to get across to your audience or you’re trying to convey a complex issue in an engaging way, infographics should be part of your creative content marketing mix. Effective infographics manage to present big ideas in relatively small spaces with a combination of high-impact visuals and the written […]
Webinars may not be the first tool you turn to in your creative content strategy, but overlooking them could mean losing out on potential lucrative leads. The average viewing time for a webinar is 61 minutes, according to GoToWebinar, which is a long time to have your audience’s attention for. Of course, to get that […]
Give prospective and existing customers a taste of your brand identity and showcase your services to the full with exciting ebook content.
Custom graphics can make a big contribution to any company’s marketing efforts, providing a compelling visual dimension to complement copy and other content types.
When a prospective customer is preparing to make their final purchasing decision, they’ll be looking for proof that you can really deliver on your promises. Showing your work People are always looking for recommendations, whether it’s in their personal life or at work and you need to harness that power in your marketing. Just as […]
If you’re looking to mix up your content marketing and give your audience something more than blog posts and social media updates to enjoy, eBooks are an excellent way to do it. This is an ideal format when you come across subjects on your blog that you would like to explore in more depth – […]
Whitepapers play an important role in any content marketing strategy. But if you want to achieve maximum engagement and build your brand’s authority, there are several things to be aware of. How to build authority with whitepapers and guides Research by the Content Marketing Institute found that whitepapers are one of the B2B content assets […]