Social Media Advertising

Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with customers.

If you’re looking at this space as a way to get some quick wins and instant benefits for your business, it might be worth considering a paid approach with some well-planned and carefully targeted social media advertising.

Paying for ad space on platforms that you’re accustomed to using for free might feel like a big shift, and understandably so. But with the right strategy, you can expect to see clear returns on your investment.

For example:

  • Facebook advertising can help you drive visibility and awareness of your brand on the world’s biggest social media platform, with knock-on benefits including better exposure for your content and more traffic to your website, which means more conversion opportunities.
  • Twitter advertising allows you to promote tweets, which can help to trigger conversations and get people interested in your brand. You can also add features like website cards that encourage people to visit and take action on your site.
  • LinkedIn advertising can prove a profitable strategy for B2B brands looking to collect leads, earn engagement and boost content impressions like video views.

There are certainly some attractive benefits to be gained in the social media advertising space, but if it’s an area you’re not familiar with it can be difficult to know where to start.

Axonn has extensive experience working in the digital marketing industry and supporting clients with all elements of their social media strategy, including advertising.

Contact us today to talk about how we can help you.