Social Media Advertising

Promote your brand and services with targeted social media advertising and start reaping the benefits of greater engagement with prospects and customers.

iStock/Sitthiphong

Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with customers.

As there are around 3.6 billion people using social media on a regular basis worldwide, it’s safe to say it’s an area your brand can’t afford to ignore.

Targeted social media advertising

If you’re looking at this space as a way to get some quick wins and instant benefits for your business, it might be worth considering a paid approach with some well-planned and carefully targeted social media advertising.

Paying for ad space on platforms that you’re accustomed to using for free might feel like a big shift, and understandably so. But with the right strategy, you can expect to see clear returns on your investment.

For example:

  • Facebook advertising can help you drive visibility and awareness of your brand on the world’s biggest social media platform, with knock-on benefits including better exposure for your content and more traffic to your website, which means more conversion opportunities.
  • Twitter advertising allows you to promote tweets, which can help to trigger conversations and get people interested in your brand. You can also add features like website cards that encourage people to visit and take action on your site.
  • LinkedIn advertising can prove a profitable strategy for B2B brands looking to collect leads, earn engagement and boost content impressions like video views.

As always, any money you decide to put into social media advertising must be done in a strategic manner. This will ensure that it fulfils its maximum potential and achieves the goals you’ve set out for a specific campaign and the wider needs of your brand.

You may wish to engage in social media advertising to boost brand recognition, engage more with customers or drive sales. If you have a new product or service hitting the market, this can be a good time to launch a paid campaign, or when a particular area needs a boost.

Calls to action

Carefully crafting a call to action to lead your customers down the sales funnel from your social ad can make all the difference to the success of your campaign. It’s the way to harness the interest you’ve piqued and turn it into something solid for your brand.

There are certainly some attractive benefits to be gained in the social media advertising space, but if it’s an area you’re not familiar with it can be difficult to know where to start.

Axonn offers support

Axonn has extensive experience working in the digital marketing industry and supporting clients with all elements of their social media strategy, including advertising. We can work with you to design a social media advertising campaign that achieves your goals and earns positive ROI. 

From researching which platforms your audience is present on and brainstorming content ideas to implementing them with great copy and engaging graphics and measuring the results, we can guide you seamlessly through the process.