There are many SEO techniques you can employ, but without data you’ll have varying success. Data-driven SEO is the most effective way to get guaranteed results. Search engine optimisation (SEO) aims to improve the visibility of a website, but up to 80 per cent of site changes designed to boost rankings have no impact or […]
Newsletters are having a moment. You’ve probably noticed your favourite brands encouraging you to sign up to theirs, so it’s time you added one to your marketing mix. In a world where there are new social media networks popping up all the time and Google is adding AI to its search ads, email marketing may […]
Incorporating video into your marketing strategy is a no-brainer if you want to generate more leads and revenue for your business, demonstrate return on investment (ROI) and keep up with your competitors. Why is video great for lead generation? Lots of people think video is mainly for brand awareness. While this is true – and […]
When it comes to engaging ways of marketing your business they don’t come much more eye-catching than animation. While animation videos can be a great way to demonstrate creativity and personality for your brand, as well as delivering a variety of messages, it often gets overlooked in favour of drier forms of content marketing. From […]
Many social networking sites are well-established and have a strong and loyal following, but there are always pretenders to the throne waiting in the wings. Here at Axonn, we like to know what’s up-and-coming with the potential to be the next Instagram or TikTok. In the immediate wake of Elon Musk taking over Twitter, various […]
LinkedIn is a central part of many B2B brands’ marketing strategies, and to really get the best out of this platform you have to be using video advertising. If you’re already familiar with LinkedIn advertising then you’ll know about its uber–granular targeting features – and one of the best things about video ads on the […]
At Axonn, we love finding the little SEO tasks that can help organisations be found and optimising your Google Business Profile is one of them. Often overlooked, maintaining this information panel is essential for business visibility in Google Search and Google Maps. What’s more, it’s free to do and gives you the power to manage […]
Google’s long-awaited Gemini AI model has finally been launched, with its first integration being for ads. So, advertisers are to experience this initial rollout, which is set to be followed by many more Gemini integrations. A chatbot-style conversational experience will now meet users of Google Ads in the UK and US. This will be extended […]
A well-crafted campaign can be undermined by a lack of or weak call-to-action (CTA). After hours of work and many winning elements all being brought together, missing this crucial part of the process can stop your leads from converting or potential customers moving through your website. So often, the CTA is an afterthought or an […]
As we start 2024, it’s very easy to be drawn into all of the new year; new you rhetoric. Yet in the world of digital marketing it’s important to build on previous successes and not begin everything afresh. Solid content marketing strategies take time to develop. All the information you gathered in 2023 about what […]