What happens when a well-known brand acknowledges it has become outdated and tries to reinvent itself for a new audience? While it may sound like a gamble, everyone in marketing has heard the phrase ‘adapt or die’ and there’s no point in holding onto something that’s simply not working anymore, no matter how recognisable it […]
That’s right, there are two types of location-based SEO and the way you approach improving your results in search will depend on which one you want to target. Most businesses are aware of the importance of search engine optimisation (SEO), but many don’t know the difference between local and international SEO. Many factors will play […]
Google has launched the first episode of its new YouTube series SEO Made Easy. While the search engine has been notoriously tight-lipped in the past about its algorithm and which practices help to put content at the top of its results pages, this could be an interesting peek behind the curtain. What is it? The […]
If you think using a travel agent to book your annual holiday is so 1990s, then you might be surprised to learn they’re making a comeback. The post-Covid, post-Brexit landscape is seeing many holidaymakers returning to professionals to create a seamless trip. So, where does this leave digital marketers in the travel industry? A new […]
Like many things on social media, it started with one invitation to the Instagram Broadcast Channel of a followed account and suddenly it became a tsunami. Instagram users have been inundated with requests to get on board with the feature, which was launched in the UK on September 19th 2023. So, what is it and […]
A tourist island in Finland has bucked the trend and gone completely phone-free. As a traveller, you’ll probably fall into one of two camps: a) That sounds like bliss, sign me up or b) But how will I capture my holiday and flaunt it on social media? As a marketer, however, there are wider considerations. […]
Everyone’s talking abouT AI, right?! And of course, we’re all intrigued about the impact it’s going to have on content marketing. There are so many questions, the biggest of which is will it replace all the clever and creative SEO experts out there. While that still seems a long way off, the big players, and […]
We’re now in a post-Universal Analytics world. The data processing platform was retired on July 1st 2023 and replaced with Google Analytics 4 (GA4), leaving marketers with the task of familiarising themselves with the new platform. While change can be a daunting prospect, there are lots of positives about the newest version of the tool. […]
Meta’s Twitter alternative will be linked to Instagram, allowing users to transfer their handle and contacts across automatically.
Most likely, Twitter isn’t the first social network that comes to mind when thinking about your social media marketing strategy. Research shows that people spend 26 per cent more time viewing ads on Twitter than on any other social media platform. Marketers can leverage a range of formats on the platform to meet their advertising […]