A successful digital marketing strategy depends on content. Blogs, social media posts and product guides all have hugely important roles to play in getting your brand noticed and turning browsers into buyers. But to really stand out from the crowd and get noticed, you need videography services. When does your website need videography? There’s no wrong […]
Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips. Every business is at a different stage of its digital marketing life, so you can expect […]
Today, 86 per cent of businesses are using video as a marketing tool. The advertisement you watched on TV this morning, that friend’s Instagram story, the digital signage in the city centre showcasing the latest Nike shoes – video is all around us. By working with a video marketing agency, you can create consistently high-quality […]
Copywriting is an important part of your digital marketing strategy, but it must be properly planned out and executed in order to fulfil its potential. A professional content writer knows the difference between the types of copy required in various situations and how it should be used to help move leads through the marketing funnel. […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]
As a business, copywriting is at the heart of your content marketing campaigns, but it’s not as straightforward as you might think. Most people think they can put some words together to form the basis of their content creation, but in reality, copy must be optimised for search and written with a specific audience in […]
The best content marketing strategy has a mix of paid search and earned media that allows you to maximise your reach to your target audience. A PPC campaign should work alongside organic pieces that are used to create brand awareness on social media to turn a passing interest in your business into leads. While your […]
The differences between good and bad copy may not be immediately clear to a reader, but where marketing targets are not being met, or a campaign is seemingly underwhelming, it may be time to examine your copy more closely. Exquisite copywriting can be the foundation of successful marketing, underlined by the purpose of crafting words […]
Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that […]
Pay-per-click advertising (PPC advertising) is a method of paid advertising that can deliver huge benefits for businesses of all sizes. From achieving instant traffic directly to your website to boosting brand awareness to using data to improve other aspects of your business – there are plenty of advantages to implementing a PPC strategy. Although PPC marketing […]