Key takeaways Google Ads is one of the most powerful paid advertising platforms available to marketers. Through this, you can ensure your search and display advertising is distributed to an audience of billions of internet users every day, with a range of targeting tools to ensure you’re being seen by the most relevant target audiences. […]
Key takeaways Pay per click, or PPC, is one of the most common forms of paid advertising for any marketing pro. Whether you’re a small firm or a multinational enterprise, this is a tried and tested way to get your brand noticed, drive traffic to your website and increase conversions. However, it takes time and […]
Key takeaways In previous years, when someone needed a service – whether it be an electrician, plumber or window cleaner – their first port of call may well have been a resource like the Yellow Pages. Today, however, they’re far more likely to head to Google, with a search that ends with the phrase “near […]
Summary Paid search advertising is an essential part of many businesses’ marketing strategies. But this is tricky to get right, and one of the biggest challenges is making sure you’re being seen ahead of your competitors. There’s limited space at the top of a search engine results page (SERP) for ads, so how do you […]
Summary If you’re a charity or nonprofit organisation, raising awareness about who you are and what you do is a vital part of your mission. But with resources limited, traditional advertising campaigns can be a significant investment that diverts funds from other vital areas. However, there is an answer to this – Google Ad Grants. […]
Summary Paid advertising aimed at users conducting online searches is a key pillar of many firms’ digital marketing efforts. This offers businesses a cost-effective way to raise brand awareness, drive traffic and increase their conversions and it’s something every business can benefit from, regardless of size or sector. Adopting paid search strategies gives you access […]
Consent Mode is a way to ensure you’re respecting users’ choices pertaining to their personal data and communicating them to Google. Marketers have long known the value of data and now customers have come to understand it too. As a result, regulations have been put in place to ensure businesses are using and protecting data […]
Summary LinkedIn is one of the most important marketing platforms for any B2B firm. Read on to find out everything you need to know about advertising on this social media service. THE IMPORTANCE OF LINKEDIN ADVERTISING Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and […]
Summary Do you want to get involved in Facebook advertising but aren’t sure where to start? Here’s why you should consider partnering with an expert social media marketing agency. WHY CONSIDER SOCIAL MEDIA ADVERTISING? Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social […]
If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]