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In-depth Content

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Social Media

Why work with a social media advertising agency?

Summary Social media advertising can offer great results to marketers, but campaigns need to be carefully planned and executed to see success. If you’re unsure where to start, consider working with a specialist advertising agency to boost your ROI. WHY SOCIAL MEDIA MARKETING MATTERS Whether you choose to focus on paid advertising (also called PPC […]

The complete guide to social listening for marketers: What you need to know

Summary If you want to understand what’s going on across social media and what type of content is likely to perform best for your brand, a good social listening strategy is essential. Here’s everything you need to know. What is social listening and why is it important? No business today can afford to ignore social […]

Digital Advertising

What you need to know about LinkedIn advertising

Summary LinkedIn is one of the most important marketing platforms for any B2B firm. Read on to find out everything you need to know about advertising on this social media service. THE IMPORTANCE OF LINKEDIN ADVERTISING Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and […]

How you could benefit from working with a LinkedIn advertising agency

Summary If you’re a B2B brand, you could have a lot to gain from LinkedIn advertising, especially if you have the support of a marketing agency to help you with devising your social media advertising strategy, producing ad creative and reporting results. The benefits of LinkedIn advertising Starting with the fundamentals, what are some of […]

Social Media

Why you can’t afford to overlook LinkedIn for B2B marketing

Summary With over a billion users, LinkedIn is an ideal place for B2B brands to get noticed. But how do you make sure you’re making the most of the opportunities the platform offers? Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to make reaching […]

Digital Advertising

The benefits of LinkedIn B2B marketing working with a Facebook advertising agency

Summary Do you want to get involved in Facebook advertising but aren’t sure where to start? Here’s why you should consider partnering with an expert social media marketing agency. WHY CONSIDER SOCIAL MEDIA ADVERTISING? Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social […]

Digital Campaigns

The digital marketer’s guide to paid search management services

Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]

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Social Media

How twitter advertising works in practice

Summary X – the social media site formerly known as Twitter – offers a wide range of options to advertisers, but it can be a lot to manage. So if you’re not getting the results you expect, what could you be doing differently? WHY USE TWITTER FOR MARKETING? As one of the world’s most popular social […]

Social Media

How to maximise your reach with social media content marketing

Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]

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Social Media

How social media management services can benefit your business

Summary Social media marketing presents businesses with a wide range of challenges. But working with a social media management agency helps tackle these issues and ensures you’re getting the best return on investment for these activities. THE CHALLENGES POSED BY SOCIAL MEDIA Social media can be a very rewarding area on which to focus your content […]