Summary Paid search advertising is an essential part of many businesses’ marketing strategies. But this is tricky to get right, and one of the biggest challenges is making sure you’re being seen ahead of your competitors. There’s limited space at the top of a search engine results page (SERP) for ads, so how do you […]
Summary If you’re a charity or nonprofit organisation, raising awareness about who you are and what you do is a vital part of your mission. But with resources limited, traditional advertising campaigns can be a significant investment that diverts funds from other vital areas. However, there is an answer to this – Google Ad Grants. […]
Summary Paid advertising aimed at users conducting online searches is a key pillar of many firms’ digital marketing efforts. This offers businesses a cost-effective way to raise brand awareness, drive traffic and increase their conversions and it’s something every business can benefit from, regardless of size or sector. Adopting paid search strategies gives you access […]
Summary Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: If you want to improve your lead generation, it’s vital to be aware where your traffic is coming from. Understanding how people find your business and the route […]
Summary Social media advertising can offer great results to marketers, but campaigns need to be carefully planned and executed to see success. If you’re unsure where to start, consider working with a specialist advertising agency to boost your ROI. WHY SOCIAL MEDIA MARKETING MATTERS Whether you choose to focus on paid advertising (also called PPC […]
Summary Dan Cartwright is Axonn’s Head of Strategy. In this piece, he talks about some of the unethical tactics he’s seen marketing agencies use over the years, what problems these can cause for clients, and what businesses should be looking for in a partner. A lot of firms will turn to agencies for help with […]
Summary If you want to understand what’s going on across social media and what type of content is likely to perform best for your brand, a good social listening strategy is essential. Here’s everything you need to know. What is social listening and why is it important? No business today can afford to ignore social […]
Summary LinkedIn is one of the most important marketing platforms for any B2B firm. Read on to find out everything you need to know about advertising on this social media service. THE IMPORTANCE OF LINKEDIN ADVERTISING Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and […]
Summary If you’re a B2B brand, you could have a lot to gain from LinkedIn advertising, especially if you have the support of a marketing agency to help you with devising your social media advertising strategy, producing ad creative and reporting results. The benefits of LinkedIn advertising Starting with the fundamentals, what are some of […]
Summary With over a billion users, LinkedIn is an ideal place for B2B brands to get noticed. But how do you make sure you’re making the most of the opportunities the platform offers? Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to make reaching […]