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Why you should add videography services to your marketing mix

A successful digital marketing strategy depends on content.

Blogs, social media posts and product guides all have hugely important roles to play in getting your brand noticed and turning browsers into buyers. But to really stand out from the crowd and get noticed, you need videography services.

When does your website need videography?

There’s no wrong time to get into video production. But it can be especially useful when you’re looking to launch a new campaign, whether it’s to introduce a product or highlight your growing brand. 

What are the benefits of video content?

Brands who’ve used video marketing strategy services are overwhelmingly positive about their impact. In fact, 92 per cent of marketers who use video say it’s an important part of their strategy, while 88 per cent see a positive ROI from this content.

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How can videography improve your marketing reach?

Short, easily shareable videos are always popular on social media and, done right, offer your brand the opportunity to go viral. However, videos also have an important role to play in search engine optimisation. Google is increasingly offering video content at the top of its SERPs for certain types of queries, especially educational videos that directly answer questions users have asked.

What does it take to do video marketing well?

It’s easy to get video production wrong. Everyone’s seen a dull branded corporate video with uninspiring graphics and bland talking heads. However, with the right help, you can avoid falling into this trap. A professional videographer will know exactly what to do to bring your subject to life, whether its dynamic visuals or unique animation.

As well as the content itself, you need to make sure you’re distributing it properly. A good promotional video needs to be shareable and easily found via a search engine. If you’re going it alone, it’s easy to overlook the critical metadata and other supporting content that provides vital context to your efforts.

Blue DSLR Camera. 3D illustration.

What are the types of videography?

Videography offers a huge range of options, so there’s bound to be something that fits your brand image. It could be a story-driven animation, kinetic typography or a full live action scripted shoot. 

But once you’ve decided on the format of your video, what should its content include, and how should it be published? Here are a few of the key options available to brands.

On-site explainers

An explainer video that appears directly on your website is great for breaking down complex ideas into an easily understandable form. Alternatively, product videos to show off your latest offerings can help boost awareness and lead directly to improved conversions. There are a huge range of options for on-site content, from animations highlighting key stats to full-length how-tos.

Live streaming and webinars

Another great way to boost engagement through video production services, running live streams or webinars lets you go into much more depth, showing off your expertise on a subject and speaking directly to both potential and existing customers to boost your brand.

Getting this right isn’t easy, which is why you should consider using video production companies with experience in this area. They can also help you take advantage of live streaming options using Youtube videos to make the process as easy as possible, connect with your target audience and make it interactive by encouraging comments and questions.

Social media video

A social media platform is a great place to get noticed – but with so many competitors fighting for attention, how can you ensure you stand out? With video, of course. However, creating video content for the likes of Twitter or Facebook comes with unique challenges. You need to grab people’s attention quickly before they scroll past, as well as make sure your content is formatted correctly for the medium. Even a Youtube video will need extras such as a suitable description and thumbnail image to attract notice.

Why you need a professional videography service

You could try and create and publish your online video yourself, but it’s usually best to bring in a professional videographer to help you out. A professional video production company won’t just have access to better equipment to make your content really pop, but they’ll be able to provide expert advice at every stage.

What are the 3 stages of video production?

Any professional video production essentially breaks down into three stages – pre-production, production and post-production. Or, to put it in a simple way, scripting and planning; the shoot itself; and the editing process. However, there’s more to it than this.

A good video starts with a concept, which an experienced video production service will help you refine into a script that highlights your keywords and engages your target audience. This stage also determines how you’ll use your finished product as part of a wider campaign in order to ensure you’re getting the best ROI.

It’s also important to remember that the video marketing process doesn’t stop once the final cut is approved. Once completed, you also need to make sure you’re distributing the video in the right place to be seen by your target audience, and bring viewers back to your site. 

How Axonn delivers top-quality videography content

At Axonn, we’re experts in every stage of the video production process, from initial concept and scripting through to final touches. We’ll make sure the video fits into your wider campaign and is relevant to your target audience, using tools like Google Analytics and competitor research to identify the most suitable opportunities. On the day itself, our professional videographers will manage every step of the shoot

A full service content marketing agency like Axonn will also combine our corporate video production service with other aspects of digital marketing to make sure you’re getting the best ROI, from video SEO to the widest reach on your primary social media platform.