Copywriting is an important part of your digital marketing strategy, but it must be properly planned out and executed in order to fulfil its potential. A professional content writer knows the difference between the types of copy required in various situations and how it should be used to help move leads through the marketing funnel. […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]
As a business, copywriting is at the heart of your content marketing campaigns, but it’s not as straightforward as you might think. Most people think they can put some words together to form the basis of their content creation, but in reality, copy must be optimised for search and written with a specific audience in […]
The best content marketing strategy has a mix of paid search and earned media that allows you to maximise your reach to your target audience. A PPC campaign should work alongside organic pieces that are used to create brand awareness on social media to turn a passing interest in your business into leads. While your […]
The differences between good and bad copy may not be immediately clear to a reader, but where marketing targets are not being met, or a campaign is seemingly underwhelming, it may be time to examine your copy more closely. Exquisite copywriting can be the foundation of successful marketing, underlined by the purpose of crafting words […]
Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that […]
Pay-per-click advertising (PPC advertising) is a method of paid advertising that can deliver huge benefits for businesses of all sizes. From achieving instant traffic directly to your website to boosting brand awareness to using data to improve other aspects of your business – there are plenty of advantages to implementing a PPC strategy. Although PPC marketing […]
Content marketing should be the cornerstone of your brand awareness strategy. Great content is the best way to attract visitors to your website and ensure your target audience knows what you offer and where you stand in terms of your ethos and values. To make the most of your marketing efforts you need a solid […]
Google Chrome was released in 2008 with the intention of making web browsing faster, easier and safer for its users. Features such as easy synchronisation with Google accounts, speed and simplicity helped Chrome make a fairly quick ascent to the top of the browser charts. It’s now by far the most widely used browser, a […]
Search engine optimisation (SEO) content services are an important part of any brand’s digital marketing strategy. Encompassing everything from blog posts to evergreen pages, great content is vital for ranking highly in search engine results and therefore bringing in qualified leads. Without an SEO content writing service, you’ll struggle to outshine your competitors and have […]