Video has a key role to play in any firm’s content marketing strategy. It’s vibrant, fun and gets you noticed by potential customers. Why video marketing matters Today, 91 per cent of businesses use video as a key marketing tool, according to Wyzowl’s State of Video Marketing 2023 report. This is the highest figure ever […]
Video has long been one of the best ways to attract attention and build your brand. But it’s also an area of marketing that requires specialist input. Getting started with animation You could pull out your iPhone and film a few scenes yourself, but it will never come close to the look and feel of […]
As a business owner, producing content and managing a marketing strategy at the same time can be daunting. Luckily, you don’t need to juggle both at once. Why consider YouTube marketing? Since the mid-2000s, social media has revolutionised the way we communicate, consume and behave. Platforms like Facebook and Instagram pioneered a new opportunity for […]
In the age of YouTube, TikTok, Instagram stories, webinars and more, it’s clear that video content is king. Video’s broad marketing appeal Video marketing services are a great way to help create a digital strategy that drives long-term growth for your business. Today, video marketing is used by 86 per cent of companies all over […]
A successful digital marketing strategy depends on content. Blogs, social media posts and product guides all have hugely important roles to play in getting your brand noticed and turning browsers into buyers. But to really stand out from the crowd and get noticed, you need videography services. When does your website need videography? There’s no wrong […]
Today, 86 per cent of businesses are using video as a marketing tool. The advertisement you watched on TV this morning, that friend’s Instagram story, the digital signage in the city centre showcasing the latest Nike shoes – video is all around us. By working with a video marketing agency, you can create consistently high-quality […]
Video content is an integral part of any marketing strategy and an effective way of achieving brand awareness within your target audience. Such assets have been found to perform well as part of a social media marketing strategy and are now favoured over traditional advertising by many. It’s therefore vital to approach video marketing with […]
At its most basic level, the relationship between client and agency is really pretty simple. The client wants to hit its marketing goals (whether it’s raising brand awareness, funnelling traffic to a specific webpage, gaining more email newsletter subscribers, or anything in between), while the agency wants a clear brief and creative control to achieve […]
When it comes to engaging ways of marketing your business they don’t come much more eye-catching than animation. While this medium can be a great way to demonstrate creativity and personality for your brand, as well as delivering a variety of messages, it often gets overlooked in favour of drier forms of content marketing. Anyone […]
To stand out and engage your audience in today’s fast-moving digital world, video content needs to be part of your marketing strategy. Why use video? Videos increase your potential to connect with your customers, raise your profile on social media and other key channels, and convey a message your target audience will remember. If you’re […]