In the age of YouTube, TikTok, Instagram stories, webinars and more, it’s clear that
video content is king.
Video’s broad marketing appeal
Video marketing services are a great way to help create a digital strategy that drives long-term growth for your business.
Today, video marketing is used by 86 per cent of companies all over the world to engage, educate and inspire viewers. Furthermore, a whopping 92 per cent of marketers value video as an important part of their business strategy. When done well, investing in a video marketing service can level up your content strategy and maximise your digital presence for a modern audience.
If you don’t have the technical expertise and experience available in-house, you may consider working with an agency that offers video marketing services.
How does video marketing work?
Video marketing involves incorporating video into your digital content marketing strategy to promote your brand and engage with your audience. In addition to video content being geared towards boosting engagement with an external audience, it can also be utilised to bolster your internal communications strategy with training videos, company culture videos and leadership messages.
What are the different types of video marketing?
There are various types of videos that can be used for marketing purposes. According to Wyzowl, explainer videos are the most common, but video is being used for an increasing number of goals across organisations. Here’s an overview of the most popular types of marketing video:
- Explainer video: Help your target audience to understand why they need your product or service and what they stand to gain
- Social media video: Short-form online video content that can be shared on platforms such as Instagram, TikTok and Facebook
- Brand video: Showcase your brand vision, mission, values and offerings to build brand awareness
- Educational video: Educate your audience about a topic so they can better understand your business and its products and services
- Video testimonials and case studies: Exhibit your customer success stories to build trust with potential clients
- Video ad: Videos that direct the viewer to a product page or your website when clicked by a potential customer
- Live video: Gives viewers a behind-the-scenes look at your company
- Product demo: Shows how your product or service works
- Training video: Used for internal onboarding and upskilling
- Company culture video: Highlight your brand’s human side and show what it’s like to work for you
What are the objectives of video marketing?
Video marketers can have many different goals in mind when creating this type of content, including:
- Increase website traffic
- Boost brand awareness
- Lead generation
- Improve sales
- Customer education
The objectives of your video marketing campaign will depend on your business goals, but it’s important to define them before you begin creating content. Make sure that you have a clear idea who your target audience is so you can develop a strategy that aligns with their interests and pain points.
What are video marketing services?
Video marketing services are provided by a digital agency and include video strategy, creation, editing and distribution. You can choose to enlist the services of a standalone video production company, but many offer video services as part of a holistic suite of marketing activities. By working with a digital agency like Axonn, you can access expert video marketing skills as well as SEO services, graphic design, online advertising and more.
What makes a top video marketing agency?
In addition to having the hard skills required to create high-quality video content, a great agency should be made up of professionals who are bursting with ideas and creative skills to make your strategy stand out. They’ll spend time getting to know your audience personas to build an action plan that resonates with modern viewers.
When looking for the right partner to trust with your digital marketing efforts, it’s important to find an agency that has plenty of experience in producing video campaigns across multiple sectors. Browse the testimonial and case study section of their website before taking the next step and getting in touch.
What are the benefits of video marketing?
There are numerous benefits that visual content like video can bring to your business. One of the main advantages is the majority of consumers say that it’s the most engaging medium, with 73 per cent agreeing they’d prefer to watch a video to learn about a product or service. Whether they’re educational, entertaining or inspiring – people love watching videos.
Another major benefit is that it can increase conversion rates, with research showing that adding marketing videos to your product or service page can enhance the customer experience and increase sales by 144 per cent.
The accessible and shareable nature of video means it’s a great way to boost brand awareness, which was the result for 93 per cent of marketers in Wyzowl’s report. What’s more, the video assets you produce can be used to bolster your social media and email marketing strategy by sharing across different channels and platforms.
How do you know if your video is successful?
There are different parameters by which we can measure the success of video marketing. According to Wyzowl, 62% of marketers say a successful video campaign is determined by engagement – including shares, likes and comments. Other determining factors for success include views (61 per cent), leads/clicks (60 per cent), brand awareness and PR (44 per cent) and customer engagement and retention (41 per cent).
Your vision in motion, your brand in action: Get started with video marketing services
An effective video marketing strategy can yield huge benefits. Whether you’re a small business or a large enterprise, video is the preferred type of content for consumers and provides a way to showcase your brand identity while educating, inspiring or entertaining your audience.
From increasing conversion rates to enhancing your credibility, video will play a vital role in any digital marketing strategy moving forward. If you’re ready to take your brand to the next level, it’s time to invest in video marketing services.
At Axonn, we have a team of experts who know how to wield a camera, edit to the highest standards and build distribution strategies that ensure your video gets seen.
Get in touch with us to find out how we can help you to create and execute effective video campaigns to boost your digital presence and achieve long-term growth.