Video has a key role to play in any firm’s content marketing strategy. It’s vibrant, fun and gets you noticed by
Why video marketing matters
Today, 91 per cent of businesses use video as a key marketing tool, according to Wyzowl’s State of Video Marketing 2023 report. This is the highest figure ever recorded and there’s a reason why it keeps growing. Even more impressive is the fact that 96 per cent of marketers say video is an ‘important part’ of their strategy. You guessed it, this is more than ever before.
What’s so good about video, anyway? If you’re not already sold on the concept, you should know that video marketing is a valuable marketing strategy that helps to increase sales, boost conversion rates and provide a far greater return on investment compared to many other traditional methods. So, why should your business partner with a video marketing agency?
What is a video marketing agency?
A video marketing agency is a third-party business that will take on responsibility for producing exceptional, compelling video content for your company.
Video is a versatile way of communicating your story and showing your target audience exactly how you can help them. However, you undoubtedly have more important things to focus on and probably don’t have the specialist resources in-house to make video marketing a reality.
So, that’s why it pays to partner with an agency. You’ll gain professional strategists, videographers, editors and marketers who will expertly craft a plan for your video marketing efforts. Our services come with all the digital know-how you’ll need to create mind-blowing content, making sure your target audience simply can’t stop looking.
What video marketing services do agencies offer?
Every agency will offer slightly different services depending on its size, experience and in-house professionals. A full-service digital marketing agency, like Axonn, will work alongside your business, granting you access to a talented team of video marketing experts who will collaborate with your company to produce exceptional content.
You can expect a strategy rooted deeply in strategy, with no stone left unturned to engage your audience, raise brand awareness and reinforce positive perceptions.
Some of the types of high-quality content you can expect to receive include:
- Company culture videos
- TV/digital advertisements
- Interviews and Q&A videos
- Explainer videos
- Product videos
- Social media content
- Live video production (e.g. for Instagram Live)
- Help to distribute and promote all of your content
What makes a top video marketing agency?
It often seems like every agency does the same thing, but this is far from the truth. Each is different, and you need to make sure the one you align with will be able to offer the best service and yield great results for your business.
To understand if a particular agency might be a good fit for you, there are a few things you should consider. Firstly, take a look at some of its case studies to assess the quality of previous video marketing campaigns and if it’s worked with businesses similar to your own – prior experience in your industry is a highly indicative sign that the agency understands the particular ins and outs that will set you apart from your competition.
It’s also worth looking out for the types of videos it’s created in the past. There are plenty out there and the content you need will differ from that of a business in another sector. You want to find a partner, not a company that will run away and produce videos that don’t work for you. An agency with good experience will be able to distribute your content to the appropriate platforms and promote it, essentially putting it directly in front of your target audience.
What are some examples of video marketing?
There are a lot of different types of videos you could create, so it’s important to carefully plan out what will best suit your business objectives. Luckily, the agency will have expert knowledge to help guide you along this path. Here are a few examples of what kind of content you could create.
Exactly what it sounds like, explainer videos are used to demonstrate the “how” of your product or service. They’re usually short and snappy, which is perfect for the modern consumer, as research has shown that the human attention span has been steadily decreasing in recent years.
Think about every time you’ve ever seen an advert for a burger from a prominent fast-food chain. If you’re like us, you want to reach through your screen and grab it. That’s a product marketing video – it lets consumers see what you offer, allowing you to show off what you’re proud of.
According to Statista, over three billion of us watched video content online in 2022. The previous year, the audience reach fell just short of 93 per cent of all internet users. In other words, social media video should absolutely be a part of your marketing strategy.
Why should you work with a video marketing agency?
Think about how much content you consume online every day. Most of us would be shocked to see how much screen time we’ve accrued throughout the week and your audience is just the same. All things considered, not making the most of video marketing would be a huge mistake for any business.
How can a video marketing agency help your business?
Like anything in life, there are plenty of misconceptions about creating video content. Many people think it costs too much, whilst others assume it’s too complicated or extremely difficult to get the message spot on. Sure, if you aren’t well-versed in creating videos, these assumptions might hold some weight. That’s why it pays to get help from a video marketing agency.
There are so many advantages to including video content in your marketing strategy. In fact, if we were to look at all of them, we could write an entire white paper. To give you a taste, here are just a few:
- It’s a fast and efficient way to engage with your audience
- More and more consumers are watching video content
- Videos help to build trust among customers
- It encourages people to buy from your business
- It demonstrates that you’re keeping up with the latest trends
If any of these points don’t resonate with your business, it’s time to reach out to a video marketing agency and make the most of your potential.
How much do video marketing services cost?
Digital marketing costs will generally vary depending on a wide range of factors, including the size of your company, as well as your budget and strategy. Startups might be spending under £1,000 per month on all of their marketing needs, whilst a large conglomerate will likely invest more than £50,000 in the same period.
There’s no single answer to how much video marketing costs. Projects can range from £500 up to £100,000 based on the number of professionals required to bring your ideas to life and the equipment they use throughout the process. Generally speaking, you should aim to be spending between £5,000 and £50,000 when working with a video marketing agency.
This figure will cover a team of specialists, including scripting, editing and camera work. The beauty of outsourcing is that when you have lots of creative experts focusing on your video, you’ll receive all of their collective experience working with thousands of previous clients.
How to choose a video marketing agency
When it comes to selecting the perfect video marketing agency to partner with, the process can seem very daunting. There’s so much variety out there that it’s difficult to know where to turn, but there are a few tips you can use to identify the best match for your business.
Before you even start looking around, you’ll need to create a plan and outline the objectives you want to achieve with your video content. This can help you save time later on because you’ll be able to ask agencies how they can deliver on your goals. Make sure to set a budget so that once you start talking to potential partners, you can get a quote and see how the two stack up against each other.
When comparing different agencies, thoroughly inspect the previous video content each has produced. Reach beyond the visuals and ask them to explain the results they achieved – did it increase traffic, drive conversions, or satisfy any other business objectives? You want a team that can help you reach your goals, so if you know that an agency has delivered similar results for somebody else, you’ll feel more confident that they can do the same for you.