Read all about the latest developments in content marketing, social media, video production and more. We’re proud to bring you the very latest insights from across the world of marketing.
Summary Real-time KPI monitoring helps optimise fast-moving campaigns like paid media and product launches, enabling quick adjustments and risk management. However, for long-term strategies such as SEO or brand building, periodic reporting provides clearer insights. Balancing both approaches ensures teams gain timely visibility while maintaining focus on meaningful trends and effective decision-making. Marketing teams have […]
Summary Common KPI mistakes include tracking too many indicators, confusing metrics with KPIs, setting targets without benchmarks and reporting without actionable insight. Failing to review KPIs or ignoring qualitative signals also limits effectiveness. Avoiding these issues helps teams stay focused on meaningful data, improving decision-making and aligning performance with business goals. KPIs are meant to […]
Summary The post explains that marketing teams should focus on managing the right KPIs, not just collecting lots of data. Good KPI management helps prove ROI, improve campaigns, justify budgets and keep marketing aligned with business goals. It also highlights the need for clear dashboards, realistic targets and regular reviews so teams can act on […]
Summary Travel SEO helps brands gain visibility throughout the traveller research journey, from early inspiration to booking decisions. As search becomes more conversational and AI driven, brands must optimise for both traditional rankings and generative search. Strong content, technical SEO and clear authority help travel companies appear wherever travellers discover destinations and experiences. Travel planning […]
Summary Effective KPI presentations focus on business outcomes rather than detailed metrics. By tailoring content to stakeholders, leading with a clear narrative, using simple visuals and explaining why each KPI matters, marketers turn data into actionable insights. Transparency and context help build trust, ensuring presentations support informed decisions and align marketing performance with organisational goals. […]
Summary This comparison outlines popular KPI tracking tools such as Google Looker Studio, HubSpot, Databox and Klipfolio. It highlights differences in cost, features and scalability, noting that free tools suit basic reporting while paid options offer automation and integrations. Choosing the right tool depends on usability, data connections and your team’s reporting complexity. Tracking marketing […]
Summary Healthcare SEO in the UK is complex due to strict regulations, high competition and the need for strong credibility. Success depends on authoritative, medically reviewed content, understanding symptom based search behaviour and strong local SEO. Providers that build trust, optimise for AI search and prioritise patient focused content can achieve lasting online visibility. Digital […]
Marketing teams have more access to live data than ever before. Campaign performance can be tracked in real time, with dashboards updating constantly as users interact with ads, content and emails. However, checking performance too frequently can clutter reports and confuse stakeholders. The key is understanding when real-time monitoring adds value and when a more […]
Summary SEO is an essential part of any brand’s marketing strategy. But are you keeping up with the times? Axonn’s Head of Production Chris Littley and Senior SEO & Analytics Executive Shreya Mankar explain how SEO has evolved over the years and what you need to do to update your tactics accordingly. The evolution of […]
Summary Learn everything you need to know about display advertising, including: What is display advertising? Display advertising is any form of digital ad that includes both copy and visual elements, such as images, videos or gifs. They’re found across the web, typically appearing at the top or sides of content where they stand the best […]
Summary Paid search advertising is an essential part of many businesses’ marketing strategies. But this is tricky to get right, and one of the biggest challenges is making sure you’re being seen ahead of your competitors. There’s limited space at the top of a search engine results page (SERP) for ads, so how do you […]
Summary If you’re a charity or nonprofit organisation, raising awareness about who you are and what you do is a vital part of your mission. But with resources limited, traditional advertising campaigns can be a significant investment that diverts funds from other vital areas. However, there is an answer to this – Google Ad Grants. […]
Summary Paid advertising aimed at users conducting online searches is a key pillar of many firms’ digital marketing efforts. This offers businesses a cost-effective way to raise brand awareness, drive traffic and increase their conversions and it’s something every business can benefit from, regardless of size or sector. Adopting paid search strategies gives you access […]
Summary Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: If you want to improve your lead generation, it’s vital to be aware where your traffic is coming from. Understanding how people find your business and the route […]
Summary Social media advertising can offer great results to marketers, but campaigns need to be carefully planned and executed to see success. If you’re unsure where to start, consider working with a specialist advertising agency to boost your ROI. WHY SOCIAL MEDIA MARKETING MATTERS Whether you choose to focus on paid advertising (also called PPC […]
Summary Dan Cartwright is Axonn’s Head of Strategy. In this piece, he talks about some of the unethical tactics he’s seen marketing agencies use over the years, what problems these can cause for clients, and what businesses should be looking for in a partner. A lot of firms will turn to agencies for help with […]