Resources.

Read all about the latest developments in content marketing, social media, video production and more. We’re proud to bring you the very latest insights from across the world of marketing.

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4 ways to email marketing success

According to Statista, there are 4.3 billion email users in 2024. You should be marketing to them. Yes, there are newer, flashier platforms to tap into, but the truth is that email marketing is still a lucrative channel and should not be overlooked. But, like all things in this arena, there are ways to do […]

Working with an agency: How feedback fuels the creative process

Feedback is an essential part of content creation, so it’s important to work with an agency that values this crucial step. What’s more, it’s worth scrutinising how the process of client feedback is handled before deciding on which marketing agency to use. After all, you’re likely to repeat the task of giving feedback multiple times, […]

Is SEO without data just guesswork?

There are many SEO techniques you can employ, but without data you’ll have varying success. Data-driven SEO is the most effective way to get guaranteed results. Search engine optimisation (SEO) aims to improve the visibility of a website, but up to 80 per cent of site changes designed to boost rankings have no impact or […]

Why the newsletter isn’t dead

Newsletters are having a moment. You’ve probably noticed your favourite brands encouraging you to sign up to theirs, so it’s time you added one to your marketing mix. In a world where there are new social media networks popping up all the time and Google is adding AI to its search ads, email marketing may […]

Why we’ve fallen in love with animation

When it comes to engaging ways of marketing your business they don’t come much more eye-catching than animation. While animation videos can be a great way to demonstrate creativity and personality for your brand, as well as delivering a variety of messages, it often gets overlooked in favour of drier forms of content marketing. From […]

5 lesser-known social media platforms to consider

Many social networking sites are well-established and have a strong and loyal following, but there are always pretenders to the throne waiting in the wings. Here at Axonn, we like to know what’s up-and-coming with the potential to be the next Instagram or TikTok. In the immediate wake of Elon Musk taking over Twitter, various […]

In-Depth Content.

The content marketer’s guide to graphic design

Summary Good graphic design can be the difference between a website or content marketing campaign that stands out and one that gets lost in the crowd. What do you need to know to make this a success? You’re probably familiar with the concept of graphic design. Creating compelling visuals in order to promote your brand, […]

Why using a video marketing agency can take your digital productions to the next level

Summary Video marketing gets results. Moving images create highly engaging, emotional connections with audiences that help raise brand awareness, break down complex ideas into clear explanations and show off your core values. Actually delivering high-quality video can be difficult, especially if you don’t have much experience with filming or editing. Poorly-done work will reflect badly […]

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Key things to look for in a video marketing services partner

Summary Video is one of the best ways to take a digital marketing campaign to the next level and create a genuine connection with customers. But for smaller brands in particular, this can be hard to achieve in-house, which is why teaming up with a video marketing services provider is a great idea. Are you […]

What you need to know about video marketing in 2024

Summary Brands that invest in video marketing can enjoy a wide range of benefits, including greater brand awareness, better customer engagement and improved lead generation. But it can seem complex if you’re looking at this for the first time. Read on to learn all you need to know about the basics of this form of […]

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The complete guide to video advertising

Summary Video advertising offers a powerful platform for companies to build brand awareness and drive conversions. But what do you need to know about this form of content creation in order to see success? Introducing video advertising If you’re looking to take the next step in your digital marketing, video advertising is a great way […]

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Want to get involved with video creation? Here’s where to start

Summary Why is it important to create your own marketing videos? How do you get started, what video content types are available and what results can you expect to achieve? Read on to get answers to these questions and more. An introduction to video creation If you want to impress potential customers, video production is […]

Video production: What do marketers need to know?

Adding video production services to your marketing mix is a great way to reach new audiences. But how should you go about this? Summary Video marketing could be the key to achieving some of your primary business goals, such as showcasing your most exciting products and generating a steady supply of promising leads. Take a […]

How does Google Ads work?

Ranking in organic Google search results is important for any business, but sometimes you need to put some budget behind getting your brand noticed online. Google Ads is the advertising platform to help you do that. Summary Google Ads can provide the boost you need to get your brand noticed and more traffic flowing to […]